Get AI-Powered + Human Validated Pen Testing!

Cloudflare WAF Security Review for a High-Traffic E-Commerce Platform Across GCC & Southeast Asia

Picture of Jay D

Jay D

Customer Overview

A leading e-commerce platform operating across the GCC and Southeast Asia, serving a large and diverse customer base through web and mobile applications.

  • Active presence across GCC and Southeast Asian markets
  • High-volume transactions and real-time checkout flows
  • Cloudflare-powered edge security infrastructure
  • API-driven architecture supporting authentication, checkout, and user services

Given its scale and geographic footprint, the platform is exposed to regionally distributed threats, bot traffic, and targeted web application attacks.

The Challenge

While the organization had deployed Cloudflare WAF, Bot Management, and Rate Limiting, they needed clarity on:

“Are our defenses truly effective across all regions and traffic patterns?”

Key concerns included:

  • Consistent WAF coverage across all regions and subdomains
  • Effectiveness of controls against region-specific bot activity
  • Security of critical e-commerce workflows (login, checkout, APIs)
  • Identification of hidden gaps despite strong tooling

Engagement Objective

Bluefire Redteam conducted a read-only Cloudflare WAF configuration and posture review to:

  • Validate security control effectiveness across geographies
  • Identify coverage gaps and tuning inconsistencies
  • Assess API and authentication security posture
  • Recommend practical, business-aligned hardening measures

Approach & Methodology

The engagement focused on configuration assurance + real-world behavior validation:

  • Review of Cloudflare WAF rules, bot controls, and rate limiting
  • Analysis of security events across global traffic patterns
  • Validation of DNS routing and traffic coverage
  • Assessment of bot mitigation effectiveness across regions

No active exploitation or production changes were performed.

Overall Security Posture

The platform demonstrated a strong and mature security baseline:

  • Managed WAF and OWASP rules fully enforced
  • Effective bot mitigation across regions
  • Strong protection on authentication and API endpoints
  • High visibility into attack traffic and enforcement actions
  • Balanced security with minimal customer friction

The environment is well-protected against common web threats at scale

Key Findings

1. Partial WAF Coverage on Subdomains

Certain customer-facing subdomains were configured as DNS-only, allowing:

  • Potential bypass of WAF protections
  • Exposure of the origin infrastructure

👉 A coverage gap that becomes more critical at a global scale

2. Reduced Inspection on Checkout APIs

A checkout-related API endpoint was excluded from WAF inspection for specific regions.

  • Creates region-specific blind spots
  • Impacts a business-critical transaction flow

A trade-off between performance and security

3. TLS Configuration Limitation

SSL/TLS mode was set to Flexible, meaning:

  • Encryption is not enforced end-to-end
  • Traffic between Cloudflare and origin may remain unencrypted

A key improvement area for global traffic security consistency

4. Advanced Security Features Not Enabled

Some advanced controls were not in use:

  • API schema validation (API Shield)
  • Leaked credential detection
  • Edge-managed security headers

Opportunities for enhanced protection against modern threats

Key Insights

Global Scale = Expanded Attack Surface

Operating across GCC and Southeast Asia increases exposure to:

  • Region-specific bot networks
  • Credential stuffing campaigns
  • Distributed attack traffic

Security vs User Experience Balance

Controls were tuned to avoid friction, especially in checkout flows,
but introduced targeted risk windows.

Strong Visibility, Better Decisions

Existing logging and monitoring provided a strong foundation for:

  • Threat detection
  • Continuous improvement

Potential Risk Scenarios

If exploited, identified gaps could lead to:

  • WAF bypass via uncovered subdomains
  • API abuse targeting regional traffic
  • Credential stuffing and account takeover
  • Reduced detection of malicious patterns

Bluefire Redteam Recommendations

Immediate Actions

  • Proxy all customer-facing subdomains through Cloudflare
  • Reduce or tightly scope WAF exclusions on checkout APIs
  • Upgrade TLS from Flexible → Full (Strict)

Short-Term Enhancements

  • Enable leaked credential detection
  • Add rate limiting for OTP and password reset endpoints
  • Optimize WAF rule structure and ordering

Advanced Hardening

  • Deploy API Shield for schema validation
  • Enforce security headers at the edge
  • Integrate alerting / SIEM for proactive detection

Outcome

The engagement confirmed:

The organization had a strong foundation – but global-scale security requires continuous optimization.

The focus shifted from:

  • Basic protection
  • Consistent, region-aware security posture

Bluefire Redteam Perspective

At scale, security is not just about enabling controlsit’s about ensuring they work consistently across regions, traffic types, and business-critical flows. Reach out to know more about our services.

Read other customer stories

Interested in similar cyber security engagement?

Get started in no time!